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Price of packaged beer set to rise as brewers pass on higher production costs

Brewers have warned that packaged beverages will become more expensive and could increase by a larger margin that pints at the pub.

Independent and larger-scale brewing companies across Australia are feeling the pressure of a recent increase in excise tax, as well as a spike in aluminum and ingredient prices.

Wilson Brewing Co founder Matt Wilson said brewers had tried to keep prices as low as possible, but it was inevitable they would rise.

“You’re not only going to see an increase in pint prices at the pub, you’re actually going to see a larger increase of packaged product that you would purchase and take home to drink,” he said.

Excise tax strain

The alcohol excise tax increases every six months, and the most recent hike of 3.84 per cent for full-strength beer was the largest in 20 years.

Mr Wilson said brewing costs had ballooned by about 60 per cent over the past two decades, and that flowed on to consumers.

“You might see a $5 to $10 raise in carton prices coming up around Christmas time or even before,” he said.

“The unfortunate thing about excise taxes, it never goes backwards.”

Man behind bar at the pub with a beer
Mr Wilson says carton prices could rise by up to $10 by around Christmas time.(ABC Great Southern: Sophie Johnson)

Everything is going up

There are multiple inputs that go into crafting and brewing beer, all of which have inflated.

Mr Wilson said aluminium, used to package cans of beer, was rising in cost.

“Grain, barley especially, is the highest spec of barley of grain that a farmer can grow to … so their direct energy input costs is directly reflected on the price that they’ve charged for their grain,” Mr Wilson said.

“grain [is probably] our third biggest input.”

Bird's eye view of header harvesting a paddock of barley
The cost of barley production is affecting the ingredient price for brewers.(ABC Great Southern: Tom Edwards)

GrainGrowers chief executive David McKeon said Australian barley prices were trading above historical averages.

“Right across Australia, we’re looking at bids anywhere into the low to mid three hundreds for for barley [dollars per tonne] … it’s a fairly strong price,” he said.

He said it was important to not only consider the raw price of barley going into an end product.

“We are seeing a lot of other factors influencing a lot of our processors, manufacturers and retailers … some of those [being] challenges around supply chains, freight costs, labor costs, and energy costs,” Mr McKeon said.

Resource analyst Tim Treadgold said aluminium, a popular material choice for packaging, was an expensive item to produce due to the amount of energy it required.

“In order to get the can through the plant onto a truck off to the bottling or packaging depot … the trucks that haul up there are running on liquid fuels, which are also expensive,” he said.

“The energy input into the whole process has gone up substantially in all facets of production.”

Taps of beer at a bar
Packaging takes up more than 20 per cent of Mr Wilson’s input costs.(ABC Great Southern: Sophie Johnson)

Worse than COVID-19

Independent Brewers Association chief executive Kylie Lethbridge said she had concerns for the industry.

“We fared … relatively well out of the last two years of the pandemic, but by no means are we in recovery mode, in fact, some feel that this is more of a challenge,” she said.

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Why is everything so expensive?

She said skill shortages, material shortages and challenges such as freight costs would be applicable to any business in the country.

“If those waves keep hitting, then there is only so much a business can stand, and sadly, that may mean we lose… some independent breweries around the country.”

“The challenge … for the consumer is that the price of beer will rise, whether you drink it in the pub from a tap, or whether … you pick it up from the bottle shop,” she said.

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Business

Swan Draft is being brewed in WA again after years of being made interstate

Swan Draft is back being made in WA.

Nine years after parent company Lion shifted production to South Australia, kegs of the popular lager known colloquially as Swanny D are being brewed at Little Creatures in Fremantle to avoid pandemic-related supply chain disruptions.

Swan Draft was brewed in WA from 1857 until 2013 when production shifted to the West End Brewery in Adelaide.

Brewing then shifted to Tooheys in Sydney when West End rolled out its last kegs in June last year.

While some Swan Draft pouring at Perth pubs is still brewed in NSW, Lion has embarked on a recruitment drive with the aim of bringing all WA keg production to Little Creatures.

Lion WA sales director Jamie Ryan said the local brewing team had undertaken a rigorous emulation process to ensure consistency of taste across the national output.

“Swan Draft kegs are now proudly being brewed locally here in WA for the first time since 2013,” he said.

Mr Ryan added that the homecoming was “a big win in terms of freshness for our loyal WA Swan Draft customers and drinkers”.

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