Michmutters

Printers remain one of the most frustrating pieces of consumer electronics, but it turns out a thirst for pricey ink and occasionally chewing up and choking on paper aren’t the biggest challenges of using an Epson printer. Ace some users have discoveredthe hardware might be programmed to simply stop working one day, if used too frequently.

The phrase ‘planned obsolescence’ gets thrown around a lot with consumer electronics, as a practice where a product is specifically designed and built with a limited lifespan so that it needs to be upgraded or replaced in just a few years’ time. Most companies deny using this approach, or will cite very specific but questionable reasons as to why it’s necessary, as Mark Havena writer and lecturer at the University of New Haven in Connecticut, recently discovered.

Haven recently took to Twitter to share a frustrating experience with their wife’s “very expensive @EpsonAmerica printer” which, seemingly out of the blue, displayed a warning message stating that “it had reached the end of its service life.” It then simply stopped working, requiring either a servicing to bring it back from the dead, or a full-on replacement.

So what was the issue with the printer? A dead engine? A faulty circuit board? Nope. The error message was related to porous pads inside the printer that collect and contain excess ink. These wear out over time, leading to potential risks of property damage from ink spills, or potentially even damage to the printer itself. Usually, other components in the printer wear out before these pads do, or consumers upgrade to a better model after a few years, but some high-volume users may end up receiving this error message while the rest of the printer seems perfectly fine and usable .

According to the Fight to Repair Substack, the self-bricking issue affects the Epson L130, L220, L310, L360, and L365 models, but could affect other models as well, and dates back at least five years. There’s already videos on YouTube showing other Epson users manually replacing these ink pads to bring their printers back to life. The company does provide a Windows-only Ink Pad reset utility that will extend the life of the printer for a short period of time, but it can only be used once, and afterwards, the hardware will either need to be officially serviced, or completely replaced.

A few years ago, Epson released its EcoTank line of printers, which were specifically designed to address the extremely high cost of replacing the ink cartridges for color inkjet printers. The printers featured large ink reservoirs which could be easily refilled with cheaper bottles of ink, and although Epson’s EcoTank printers were more expensive as a result, in the long run they would be cheaper to operate, especially for those printing a lot of color imagery. But that assumes they actually keep working for the long run. Videos of users manually replacing their Epson printers’ ink pads seem to indicate that the company could redesign the hardware to make this part easily user-serviceable, which would extend the life of the hardware considerably. But as it stands, the company’s solution runs the risk of contributing to an ever-growing e-waste problem and forcing consumers to shell out for new hardware long before they really need to.

We’ve reached out to Epson for comment about this functionality and have asked the company which models specifically are affected by this limitation. We’ve also asked whether servicing is covered under the printer’s warranty, and what the cost may be if not, and will update this story when we hear back.

All advertising is evil, obviously. But sometimes, despite this, it can be extraordinarily entertaining. This latest 3D billboard from outside of Tokyo’s Shinjuku Station is maybe the best use of this optical illusion tech I’ve seen, and it’s cross-promoting Pokémon GO and, er, World Cat Day.

We’ve covered the amazing 3D billboard before, funnily enough the last time it appeared to house a cat. Its cunning use of a two-storey curved screen that reaches around the corner of a building creates anamorphic optical illusions that are impressively effective. In this case, as spotted by nintendo lifeit’s to have poor Pikachu seemingly squished, then hounded off the screen by a series of Pokemon cats. Here, you can watch the full loop:

https://www.youtube.com/watch?v=2HQDmvy5TcQ

So you’ve got Meowth, Alolan Meowth, Galarian Meowth, Skitty, Purrloin, Litten, Espurr, Glameow, and, um, Vanillite? Clearly someone wanted to do a whole frozen thing, and then realized there are no Ice type cat-likes!

The effects are just fantastic. The Poké Balls cascading to fill up the space, then seeming to spill out the front, must have people below putting up arms to shield their heads. But creepy ol’ Glameow’s moment is by far the most effective, as she appears to entirely float out of the screen.

So much about it is the fake framing of the billboard, especially those mocked up bits of scaffolding at the bottom, that allows characters to appear to reach beyond the boundaries of the screen. I could watch it all day.

This is, apparently, just the first of a series of Pokemon ads that will be appearing on the billboard between now and September 5, this first one inspired by how today is International Cat Day. No, seriously, it’s a thing. Presumably organized by cats.

It seems worth keeping an eye on Pokémon GO Japan’s YouTube channel over the month, as they’re uploading videos of the billboard there.