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Anti-Apex Legends #NoApexAugust Campaign Fails Spectacularly

A pirate shrugs in Apex Legends.

screenshot: EA

It’s not a universal maxim, but in many cases, there’s no surer sign a game is alive and well than when waves of players start calling it a “dead game.” The most recent example is apex legendswhich just set an all-time player count record amid a coordinated—I use that word generously—social media campaign urging players to fall off the game for a month.

apex legendsa free-to-play first-person shooter some people still call Why Aren’t You Titanfall 3?, launched three years ago amid the industry’s battle royale boom. Though it initially seemed experimental, a fun if ephemeral multiplayer pitstop between developer Respawn’s blockbusters (like titan fall and Jedi: Fallen Order), Apex quickly adopted a seasonal model. It’s been riding the live service train ever since and is now on its 14th season. This brings us to #NoApexAugust, a community effort to highlight various issues fans have with the game.

#NoApexAugust has mostly organized around a hashtag on Twitter, though the genesis can be traced back to to Reddit post from last month. Initially, one player suggested a single-day strike against apex legends. The post blew up. Complaints about apex legends poured in (the initial post has more than 1,000 responses), and it eventually morphed into the idea that the community would take a whole month off from the game.

The idea of ​​#NoApexAugust was to spur Respawn and publisher EA into action, addressing what players see as issues with the game: the high-ping servers…or the lack of cross-progression…or the overpriced cosmetics…or the lack or interesting cosmetics …or the slew of specific items some say are too powerful…or, look, players have a bunch of nonsense issues, many of which seem minor in isolation but coalesce into a larger “please fix game” rallying cry.

Right out of the gate, #NoApexAugust sputtered. Some people pointed out that the player base actually increased (if only marginally) over the first two days of the month, immediately after the campaign kicked off. And just yesterday—again, while #NoApexAugust was supposedly in full swing—apex legends set its all-time record number of players on Steam: 510,286 players, according to stat-tracking database steamcharts. (The previous record of 411,183 was set in May. These figures don’t account for players on consoles, however.)

Some dead game.

Clearly, #NoApexAugust has failed spectacularly at its intended goal of getting players to abstain from playing apex legends. Due to the obvious irony, you are allowed at least one (1) chuckle. Still, that a social campaign—messy execution aside—was merited here in the first place calls attention to very real issues players have with the game. Those shouldn’t be ignored, even if players are coming out in record numbers.

Representatives for EA, which publishes apex legendsdid not respond to a request for comment in time for publication.

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Technology

Halo 2’s ‘Impossible’ $20,000 Challenge Finally Conquered

Master Chief stands next to Sergeant Johnson in Halo 2.

screenshot: Bungie/IGDB

They said it was impossible and, for nearly two decades, that seemed to be the case. But last night, a streamer named Jervalin beat Halo 2‘s “LASO deathless” challenge, earning a cool $20,000 in the process. Talk about finishing the fight.

Let’s rewind. Earlier this summer, the YouTuber Charles “Cr1tikal” White Jr.. posted a $5,000 bounty to beat Halo 2 on the highest difficulty setting, with every bonus challenge modifier turned on, without dying. In the 18 years since Halo 2‘s 2004 release on Xbox, no one had ever published evidence of completing the challenge. White’s challenge stipulates that the whole run is streamed, either on YouTube or Twitch. By July, no one had successfully stepped up to the plate, so last month, White tacked an extra $15,000 onto the bounty.

Most observers keeping tabs on the challenge had their money on Jervalin—a relatively private streamer who’s picked up a modest following for setting world records on a variety of Halo challenges—being the first person to complete it. Sure enough, late last night, I’ve crossed the finish line. (Here’s the archived stream.)

Bungie/Jervalin

Neither White nor Jervalin could be reached for comment in time for publication.

Jervalin was remarkably chill for finishing what some people, including White Jr., have called the “hardest challenge in all of gaming,” addressing viewers in the even-handed tone you’d use while moving on to the next addendum in a mostly empty community board meeting.

“All right, chat,” he said. “I think we did it. I think we fucking did it. Imagine that. Two years ago, I said, ‘I think this is impossible.’ Imagine fucking that.”

Whether or not Halo 2‘s “LASO deathless” challenge really is the “hardest… in gaming” is, of course, a subjective measure. But it’s definitely up there. You have to activate all of the game’s skulls, or gameplay modifiers that typically ramp up the difficulty. The Catch skull, for instance, makes enemies toss grenades more frequently. Famine, meanwhile, means enemies drop half the ammo they usually would. Mythic doubles the health of all enemies, while Angry increases the enemy’s fire rate. Blind removes your HUD. Assassins turns enemies invisible. (It’s not technically there skulls, however. For the challenge, Envy is left off, because that one grants you invisibility too, which does not make Halo 2 more difficult, for obvious reasons.) All together, when you turn every skull on and play on Legendary, the game’s highest difficulty setting, you more or less create a set of conditions that ensures you die instantly if you take any damage.

Jervalin had to rely on a few exploits to finish the challenge. To wit: He brought a banshee, a violet-colored aerial vehicle with a powerful cannon, into the final boss fight against Tartarus on the “Great Journey” level. That final fight takes place on a series of circumferential platforms hovering over an abyss. With pinpoint precision, he used the banshee’s cannon to send waves of foes careening off the edge as they spawn—before they get a chance to really even fight.

I’ve been covering the Halo community for a while now, and can’t recall a time where I’ve seen players pretty unanimous in an opinion, let alone a positive one. Sure, halo-infinitethe latest game in the series, has its issues, which players are not shy about criticizing. But there remains a reverence among even the biggest names for Bungie’s original games since the mid-2000s, and the mind-bogglingly impressive feats players are able to pull off.

The run garnered praising desde Halo streamers like Remy “Mint Blitz” and Luc “HiddenXperia.” Emanuel Lovejoy, the coach for Cloud 9, arguably the best professional Halo team on the planet right now, called Jervalin to “legend.” so did Spacestation Gaming’s UberNick. the Halo pro Kyle Elam noted how yesterday’s scrims—basically, matches between pro players that don’t count toward the official seasonal record—were put on pause so players could collectively watch Jervalin get it done. “Gonna need Jervalin to make a Twitter so we can actually @ this legend [clapping hands emoji],” Halo esports analyst and caster Alexander “Shyway” Hope said. It has been a genuine delight to witness such universal acclaim from all corners of the community.

But the most heartwarming moment—the sort of moment that proves Este, not the toxicity that inhales so much oxygen out of the room, is what video games are all about—happened in the final seconds of the stream: Jervalin’s family runs into the stream, embracing him in an almost suffocatingly tight bear hug. $20,000 is nice. That’s nicer.

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