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AFL: ‘Go sit somewhere else’: Sydney Swans star Isaac Heeney’s road to 150

Isaac Heeney was 12 years old, nursing a broken hand and sitting in a mostly empty grandstand with his mother Rochelle.

A junior football carnival was playing out in front of them that he was supposed to be captaining an under-12s team in, before suffering his injury in one of the early games.

Then up walked a man, seemingly unaware of how many seating options he had, to slide in next to the Heeneys.

“We were like, ‘Go and sit somewhere else; you don’t have to sit in our laps’,” Heeney, 26, recalled, laughing about the memory, which he said made him “feel old”.

“Then he introduced himself: ‘I’m Chris Smith from the Sydney Swans Academy. I’ve been watching you for a little while.’”

Heeney’s life changed forever in that moment. The Swans had found a future superstar, one who will play his 150th AFL game at the SCG on Sunday against Collingwood.

Rochelle, a dairy farmer, started working half-days on Thursdays to drive Heeney and his brother, Beau, two-and-a-half hours each way from the outskirts of Newcastle to Sydney for a 90-minute Academy training session.

Their dad, Adam, a butcher, would sometimes drive them as well but also spent countless hours with his sons kicking the Sherrin on their hobby farm.

“I had the best childhood in the world. It was a really simple way of living but it was epic,” Heeney said.

“My parents were so supportive and loving and it was simple and cheap. We never had much money… we’d come home, eat sausages for dinner and always be outdoors.

“Mum and dad, being sporty people themselves, loved being outside and having fun with us, too.”

Their home doubled as a field of sporting dreams and was the scene of all sorts of other “sketchy” adventures, from tree parachuting to propelling into a dam at full speed on a bike.

Heeney only half-jokingly reflects on how Beau almost killed himself a couple of times.

“We built a ramp that we would go down on this hill and it was sort of like a quarter pipe but shooting off into the dam,” he said.

“You’d probably be a good four or five meters in the air with a pushbike that had a couple of milk cartons on it, so it didn’t sink to the bottom and just launches into the dam.

“Dad, Beau and I would also set these star pickets as goals and we’d just kick the footy to each other every afternoon and pretend to take hangers on each other – just like kids do.”

But not every kid is as gifted as Heeney.

He once kicked a ridiculous 68 goals in 12 games of junior soccer, and averaged 216 with the bat while playing up an age group but still in the top division.

A friendship developed in those soccer days with a boy who lived down the road, plus a family decision to delay him playing either of the rugby codes for fear of head knocks were critical in setting Heeney on his AFL path.

That friend was Will Quade, the grand-nephew of Rick Quade, the inaugural coach of the rebranded Sydney Swans’ team in 1982.

Will’s cousin also just so happened to be Charlie Dixon, who has played 187 games and counting for Port Adelaide and Gold Coast.

In a further twist of fate, big brother Beau ended up marrying Rick Quade’s niece, Amanda. But it wasn’t all smooth sailing.

Will wanted to start playing Australian rules football and asked Heeney if he wanted to join him, so they headed down to sign up for Wallsend Swans.

The problem was there weren’t enough players to field a team – participation numbers have skyrocketed in Newcastle in recent years – meaning they instead ended up at Cardiff Hawks, which now has bragging rights as Heeney’s junior club.

“I loved it from the get-go, and credit to Cardiff Hawks. It was a really fun, family sort of vibe and I think that’s why mum and dad loved it, too,” he said.

“Everyone knew each other and was really welcoming and they were amazing for me.

“At the same time, I was the only kid in my primary school who played it, then at high school there was only a handful of us out of like 1000 kids.”

Heeney’s star rose quickly but his Academy invitation came at just the right time, as he started playing rugby league at school.

But not rugby league or any of the gentle teasing about him playing “aerial ping pong” dissuaded him from chasing his AFL dream.

Heeney became not only the standout Sydney junior but arguably in the entire country for his 2014 draft year, when the likes of Paddy McCartin, Christian Petracca, Angus Brayshaw and Darcy Moore were also selected.

He has lived up to the hype and inked a bumper new six-year deal worth about $900,000 per annum on season eve this year that adds up to his growing importance at the Swans, which goes well beyond the field.

In Heeney, Sydney has a homegrown, Academy-bred star with an overflowing highlight reel to win over the masses.

The Swans now have a series of Academy graduates on their list, from Heeney to Callum Mills, Nick Blakey, Errol Gulden, Braeden Campbell, James Bell, Sam Wicks and more.

But does Heeney himself realize how meaningful he has become in the club’s bigger picture?

“I know there’s some significance there, absolutely. But I just look at myself as another player and whenever I can give back, whether that’s to the club or the fans, I definitely will,” he said.

“I know that I’m a decent role model to a lot of kids out there and I understand there’s a fair significance I’ve got around the club. I don’t know how to word it but it’s humbling.”

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Sports

Cronulla Sharks, Will Kennedy injury, Tevita Tatola tackle that has left the Sharks seeing

Sharks coach Craig Fitzgibbon says the match review committee has become “difficult to understand” after he lost fullback Will Kennedy to a serious injury as a result of a hip-drop tackle that went uncharged.

Kennedy isn’t expected back until the final round of the regular season after he was forced to undergo ankle surgery following an ugly tackle by South Sydney’s Tevita Tatola in the 63rd minute of last week’s pulsating golden point battle.

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The incident has attracted very little interest during a week where Brisbane’s Patrick Carrigan was banned for four matches for fracturing Jackson Hastings’ fibula in a shocking tackle just hours after the Kennedy injury.

The Sharks sent an email to the NRL asking why Tatola hadn’t been charged, but the response they got left a lot to be desired just a week after Sharks lock Dale Finucane was suspended for two games for an accidental head clash.

“It’s getting difficult to understand,” Fitzgibbon said, confident that Kennedy may return ahead of schedule.

William Kennedy was the victim of an ugly tackle. Picture: Robert Cianflone/Getty ImagesSource: Getty Images

“No one actually intends to do it. They are unfortunate and they are happening more than normal.

“But we lose a good player who’s an important part of our team for an extended period, and there was no charge.

“I didn’t understand the explanation, but it is what it is. The same goes for Dale with the head clash. We’ve got to move on.

“Kade (Dykes) gets an opportunity, which is really exciting. When things like that happen, you really don’t want to get stuck and dwell on what you can’t control. All I can control is the team that’s going to play this weekend.”

There is a silver lining to all of this, with Dykes set to make his NRL debut on Saturday in front of a packed house on Old Boys’ Day.

It’s a huge moment for the local junior who will become a third-generation Shark and will follow in the footsteps of dad, Adam, and grandfather, John.

Dykes has been in red-hot form in reserve grade, scoring eight tries and setting up another nine in his 13 games this season where he’s split time between fullback and in the halves.

Lachie Miller and his teammates celebrate a stunning try. Picture: NRL PhotosSource: Supplied

He’s been playing so well that he’s even pipped former sevens star Lachie Miller, who scored a slashing try on debut for Cronulla back in round 11.

“His form for Newtown has gotten to a point where (picking) him was undeniable,” Fitzgibbon said.

“We had a couple of weeks where we were rotating between him and Lachie Miller. Both really were pressing for selection. He’s got really good balance and speed and footwork so hopefully we can see some of his best attributes from him tomorrow.

“It was a hard decision based on Lachie’s debut.

“If you have a rewards system based on NSW Cup, training, performance etc, then Kade got to a point where it warranted an opportunity.

“I will say Lachie has been performing well and has been pressing for selection as well, so Lachie has some utility value and I do see Lachie playing again for us soon.

“It was difficult in that regard but also really exciting for Kade because he earned the opportunity.”

The hype around Dykes is already building, but his coach is confident the 20-year-old will handle it days after he signed a contract extension to keep him at the club until 2024.

“Young players who are exceptionally talented have a confidence about them so the hype doesn’t affect them too much,” Fitzgibbon said.

“Kade is a confident kid and really confident in his ability, so when you see the way that they mingle with the other players and the way that they train (you’re not worried).

“This is Kade’s first season against has men and he’s been one of the strongest performers in the competition.”

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Categories
Business

Sneakerboy collapse: Company owes $17.2 million to creditors, customers

Several employees of a collapsed footwear company suspected the retailer was on its last legs for some time as they were accosted by angry creditors and customers on a daily basis, endured pay runs that were weeks late and never received their final entitlements.

Controversial luxury shoe retailer Sneakerboy went into voluntary administration in early July but two former staff members told news.com.au this was not surprising.

Five companies were included in the administration notice, Sneakerboy Pty Ltd and two related companies under the Sneakerboy name, and Luxury Retail Treasury Pty Ltd and Luxury Retail Group Pty Ltd (Sneakerboy’s parent company).

ASIC documents seen by news.com.au show the embattled company and its related companies owe $17.2 million to more than 100 creditors, including $200,000 to Nike.

A whopping $500,000 is also owed to 120 past and current staff members through unpaid wages and entitlements.

Elliot* worked for Sneakerboy since 2017 and is owed $15,000 from 220 hours of annual leave and roughly 12 months of superannuation that he never received after quitting in January this year.

“Since 2018 there were a few warning signs (at Sneakerboy), pay was occasionally a tiny bit late, like a day late,” he recalled to news.com.au.

“Then over the years it started to get out of control, in the last year it would be one to two weeks late. It was insane.”

The Melbourne worker, 34, was struggling to pay rent and groceries from the late payments and now works elsewhere, adding: “You get paid on time (at this new place), it’s crazy, it feels like such a treat.”

Elliot said from the beginning of his stint at the company he had doubts about the way Sneakerboy made money

“I felt like it wasn’t a sustainable business model, it was predicated on taking money from customers and using that as a loan to buy the shoes which is insane,” he said.

Customers would fork out cash for a pair of shoes, which was usually thousands of dollars as Sneakerboy sells sneakers by brands like Balenciaga and Canada Goose for well north of $1000. This money would then be used to actually buy the shoes — but the products would usually arrive weeks or months later as it was a pre-purchase order.

Wait times for sneakers usually blew out to weeks or months, causing angry customers to ring stores multiple times a day requesting for refunds.

Elliot said his store got “a lot of refund calls.”

“You would try to delay it as long as possible,” he added.

Things reached a head when one customer spent between $40,000 to $50,000 on sneakers — with plans to sell it on at a higher price at her home country of China. However, the shoes didn’t arrive for months.

“She put her own lock in front of the store, she put a bike lock on the front door,” Elliot said with a laugh.

“They had to get a locksmith. Some people were mad about it, but she spent tens of thousands of dollars and had n’t received her product from her so it was fair enough”.

It’s understood from creditors there are in excess of 1000 customers who prepaid for products which may now never arrive.

News.com.au has contacted Sneakerboy and its two co-owners for comment.

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Struggling to pay rent

There were times when Elliot couldn’t afford rent because his pay arrived so late and he had to sell some of his own stuff.

“You’d have weeks where it’s like ‘cool, gotta sell a bunch of my own sneakers to pay rent’, it’s pretty cooked,” he said.

Although it looked like superannuation was being deposited into his account according to his pay slip, he knew this wasn’t the case.

“We’d all known for a couple of years our super wasn’t being paid properly, when you got the pay slips it said you were getting super but obviously they weren’t,” he added.

The Fair Work Ombudsman confirmed to news.com.au that it was investigating Sneakerboy over concerns from workers regarding their wages and entitlements.

A spokesperson told news.com.au the government department “has ongoing investigations in relation to Sneakerboy”.

“As these matters are ongoing, it is not appropriate for us to comment further at this time.”

Elliot said he could “tell Sneakerboy was going badly” because it was doing 40 per cent off sales even when they didn’t have stock available.

“It was fully desperate,” he said. “They were struggling for cash flow all the time.”

‘Blocked the exit’

Adam* worked at Sneakerboy’s Sydney store for four years and he claims the run-ins with angry customers and creditors made him develop depression.

“The constant pressure from management to keep selling on my day off and angry creditors have affected me mentally,” he told news.com.au.

“I had to visit a psychologist and psychiatrist to combat my depression.”

The 26-year-old resigned three months before Sneakerboy collapsed and said his mental health has improved since then as he has “moved on to better things”.

He alleges one of the worst interactions he had was with the landlord of his store who had not been paid rent for months.

“They were shouting at me and acting aggressively,” he said. “They blocked the exits, spoke very rudely and kicked me and other staff members out of the shop.”

He also said they got angry calls from contractors, including third party cleaning companies and delivery partners over unpaid bills.

“Customers were the most frequent and the worst,” Adam continued.

“They would abuse the staff members by shouting, swearing, acting aggressively, throwing fits, and threatening the staff member.

“Imagine you are getting this at least seven to nine times a day through phone calls or coming to the store.”

He added: “From my observation, every time Sneakerboy desperately needed money, they always start massive sales by offering high discounts for branded products.

“If you recall, last year, they did four or five massive warehouse sales, which is unusual for a business.”

Stephen Dixon from insolvency firm Hamilton Murphy Advisory was appointed as administrator at the beginning of July.

There are 36 potential buyers circling to try to acquire Sneakerboy, according to Mr Dixon.

“This interest has come from a range of international and Australian parties across a broad industry spectrum,” a statement from the company read.

“We appreciate and understand the concerns that all stakeholders to the Sneakerboy Group have, especially employees and customers,” Mr Dixon said.

“We continue to urgently work towards a sale of the business, as we believe that this will be the best outcome for creditors. Employee obligations are a critical part of the negotiations we are having with potential buyers.”

*Names withheld over privacy concerns

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