Editor’s Desk: Apple’s back-to-school tech cycle examined – Michmutters

Editor’s Desk: Apple’s back-to-school tech cycle examined

It’s August. The hot, sticky summer air will slowly start to get cooler, and the leaves will start changing colors as the days get shorter. The bells will ring, and students will flood the halls of schools everywhere. These are the familiar sights, sounds, and feelings we get yearly around this time.

Like clockwork, the back-to-school season is in full swing, and for Apple, a bunch of new products — both hardware and software — will be released. The September event is highly anticipated across the tech world, and this year should feature the iPhone 14 (opens in new tab) as the cornerstone of the keynote presentation.

Think the September event is the only way Apple makes the school year work to its advantage? Think again.

August builds anticipation for Apple’s September event

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