Cantar Blue surveyed more than 2,500 shoppers about the nation’s biggest supermarkets, with Aldi ranking five stars for overall satisfaction, value for money, the freshness of produce, quality of supermarket-owned branded products and its deals and specials.
It is the fifth year in a row Aldi has ranked first.
All of the major supermarkets in Australia are facing a rise in the cost of everyday items as inflation skyrockets around the globe, and recent weather events in Australia cause shortages of certain products like lettuce.
In the June quarter, the price of food and non-alcoholic beverages rose two per cent while in the past year prices have climbed 5.9 per cent.
Aldi director of customer interactions Adrian Christie said the franchise is committed to supplying the cheapest products in comparison to the other supermarket giants.
“We remain 100 per cent committed to keeping our prices the most affordable in the market,” Christie said.
“That’s keeping a gap to the competition between 15 to 25 per cent which for families that is real savings.”
Canstar Blue editor-in-chief Christine Seib said value for money is the number one priority for Australian families right now.
“It is really clear from our survey that the value for money factor is all important right now for shoppers,” she said.
“More than half of shoppers follow carefully what specials are available at the supermarket.”
For the other major supermarkets, Woolworths tied with Aldi for layout and presentation with five stars but received the top mark for product variety.
While IGA was strong in customer service with five stars but was marked down in areas including overall satisfaction, value for money, layout and presentation as well as deals and specials.
On overall satisfaction, both Coles and Woolworths failed to crack the five stars.
Aussies warned about fresh scam on second-hand sites