An ordinary bloke with an extraordinary gift is the star of Saatchi & Saatchi Australia’s new campaign
Australia’s leading transport energy provider Ampol has recently entered a lubricants marketing alliance with ExxonMobil to bring its motor oil Mobil Super™ to Australia.
To launch Mobil Super, Saatchi & Saatchi Australia tells the story of a regular bloke with a special gift. Through his plight from him, the ‘What Engines Want’ campaign explores how engines just want to be treated better and that they’re too often neglected and deprived of what makes them run smoothly – the right lubricant.
Says Piero Ruzzene, creative director Saatchi & Saatchi: “Motor oil is a purchase usually borne out of necessity rather than regularly, with many car owners rarely topping up or even checking their engine oil levels. That is, until their oil light comes on.
“When it comes to our cars, we’ve become reliant on the yearly visit to the mechanic and in-warranty service. We’ve come to think engine lubricants are only for car and motor enthusiasts. We hope this campaign gets people back in touch with their engines’ needs and empowers them to take engine care into their own hands.”
Says Ampol, Sean Phillips, head of sales and marketing lubricants (Mobil Super): “We are thrilled to bring this campaign to life. Mobil Super is a brand that protects what you love, your engine, your car, and ensures a smooth journey for those inside the vehicle. Through our lubricant’s marketing alliance with ExxonMobil, we are using our scale, Australian expertise, manufacturing capability and strong customer relationships to bring Mobil Super to Australian consumers and support our commitment to evolving our lubricants offer to meet the ever-changing needs of our valued customers. .
“The suite of Mobil Super lubricants gives drivers a varied range of oils tailored for modern engines and a range of driving conditions and needs. Whichever range you choose, every Mobil Super oil provides high performance and protection backed by a long history of innovation in lubricant technology.”
The campaign will be running across online video channels, radio and Spotify audio, and digital display from August 2022.
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customer
Customer: Ampol Australia
General Manager B2B Sales: brad phillips
Head of Sales & Marketing: Sean Phillips
Lubricants Product Marketing Manager: Bernadette Sykes
Lubricants Marketing Advisor: Shawn Ramadan
Marketing & Product Manager, Automotive Lubricants: John Child
Lubricants Communications Coordinator: Neha Bahari
Agency
Creative Agency: Saatchi & Saatchi Australia
Head of Creativity: Simon Bagnasco
Strategy Partner Sydney: Iona Mcgregor
Creative Director: Piero Ruzzen
Senior Art Director: Simon O’Neill
Senior Copywriter: Anton Posa
Group Account Manager: James Tracy-Inglis
Account Manager: Izabela Gustowski
Executive Producer – Head of TV/Content: Michael Demosthenous
Senior Integrated Producer: Holly DeRoy
Digital Director: Danny Marston
Half: iProspect
Production
Production Company: MOCKERY
Director: bill bleakley
Executive Producer: Llew Griffiths
PDO: simon walsh
Editor: Stewart Arnott
Grade and Online: ArcEdit
Sound&Music: Rumble Studios
PS: Michael Gie
Composer: Jeremy Richmond
Sound Designer: Liam Annert
Saatchi & Saatchi Australia, Sun, 14 Aug 2022 23:15:24 GMT
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