Multinational tech company Amazon has announced a major change to its delivery services in an effort to ramp up subscription numbers.
The brand has launched free next-day delivery on hundreds of thousands of products for Sydney and Melbourne Prime members, with no minimum delivery spend needed.
The move, which was announced on Wednesday, means consumers placing their orders at midnight will receive them on their doorsteps the next day.
The shift follows the opening of Amazon’s 200,000sq m robotic fulfillment center at Kemps Creek in western Sydney that cost the company mor than $500m.
The tech giant claims the center can house more than 20 million products, including household items and gifts.
Amazon Australia country manager Janet Menzies said the faster delivery speeds were a direct result of building fulfillment centers and delivery stations close to where customers lived and worked.
“Our ability to offer customers faster delivery speeds is a direct result of our continued investment and expansion of our operations in Australia. Building fulfillment centers and delivery stations close to where our customers live and work means packages travel shorter distances, accelerating shipping speeds,” she said.
“We know that Australian customers are always looking for value through great prices and fast delivery, so we’re thrilled to be able to make Prime even more convenient with free one-day delivery.”
Australian consumers are increasingly turning to Amazon for popular tech items, with the company more than doubling its operations in 2022 since the launch of their robotic center in 2017.
Over the coming months, the company aims to expand product selection and delivery areas eligible for its free one-day delivery.
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