Motorola is proving to be the new powerhouse smartphone brand in Australia with ChannelNews able to confirm that the new Motorola Razr foldable smartphone is set to be launched in Australia as early as September.
Also coming is a new Motorola X30 and X30 Pro along with an all new Moto Watch 100.
In an exclusive interview with ChannelNews, Mototola General Manager Australia Kurt Bonnici, confirmed that the all new Razr foldable that comes with a large 3,500mAh battery and a 144Hz OLED display and was revealed in China yesterday will go on sale shortly in Australia.
According to Bonnici most features will stay the same as the new model though there will be variations to the memory configuration for the Austrtalian market.
We understand that carriers and mass retailers are clamoring to range the new device as an alternative to the new Samsung Galaxy Flip 4, that was launched earlier this week, with 30% of consumers who now own a Samsung foldable device brand switching from the likes of Apple and other brands to a foldable device.
Bonnici said “Yes we will launch the new Razr in Australia and pricing will be similar to Samsungs Fold 4″he said.
“The foldable smartphone is set to grow and we will be a key player in this market”, he said.
The move is ideal timing for the Lenovo owned Company that do not have the same marketing funds and the timing of the launch allows them to ride in Samsungs marketing slipstream.
Earlier this week Samsung launch a new $499 Watch 5 and a $799 Watch 5 Pro.
Motorola has confirmed (see separate story) that they will launch with a partner the new Moto Watch 100 smartwatch that is described as a contemporary aluminum smartwatch that’s high on value and impact.
With built in is multiple health and lifestyle features, extended battery life, and an all-new streamlined OS the new Motorola watch is tipped to retail at half the price of the Samsung Watch 5.
In addition the new Motorola watch which will retail around could be given away with the new Razr according to one retailer ChannelNews spoke to.
During the past 12 months Motorola grew their base in Australia by over $250% and the introduction of a new range of premium smartphone which will include the all new Motorola X30 Pro could see the Lenovo owned brand become a key player in the premium smartphone market which has been dominated by Samsung and Apple claim analysts.
After rushing the last Razr the new model is a powerhouse with the latest Snapdragon 8 Plus Gen 1 chipset powering the device, it also has a foldable 144Hz P-OLED display, a secondary screen, two 50-megapixel cameras on the back, and a large 3,500mAh battery that can be charged quickly.
Some reviewers are already describing it as “superior” to the latest Samsung offering.
The inner foldable display is a 6.7-inch OLED screen, while the cover display is a 3-inch display an 800 x 573 resolution, which will deliver nine different widget options for at-a-glance info.
The display will have support for DC dimming and a 10-bit panel with HDR10+ support.
It will be one of the few smartphones in the market to sport an OLED display with a 144Hz refresh rate.
Another notable change is the dual-lens rear camera setup, but there is no word if more color options other than black will be available in Australia.
Observers are claiming that the inclusion of the Snapdragon 8 Gen 1 processor and chipset is a huge jump for Motorola.
By using this Motorola chipset will be able to unlock new capabilities for the camera similar to what Samsung has delivered.
Another big addition with the 2022 Razr is a 1/1.55-inch 50MP primary camera with OIS. It supports 4-in-1 pixel binning, so you can expect to get 12.5MP images.
The main camera is accompanied by a 13MP ultrawide camera with a 121-degree field of view and support for macro shooting. On the front, you get a 32MP sensor.
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