It’s all part of Apple’s drive to reach clean energy targets.
And those targets are lofty.
Having already achieved carbon neutrality for their corporate operations (Offices, Travel, Retail Stores) back in April of 2020, Apple now plans to reach a 2030 climate goal of being carbon neutral across the entire business, including supply chain and customer product.
That’s right, in 2030, your iPhone Mac or iPad will be powered by renewable energy.
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Even if you plug it in to charge from “dirty power” on the grid, your actual usage will be offset by Apple – you don’t need to do anything.
Apple isn’t monitoring your usage, but they certainly know how to understand usage patterns so have forecast usage across their 1.8 billion installed devices.
That usage is 22 per cent of the company’s global carbon footprint.
Apple’s chief executive Tim Cook spoke of the commitment while celebrating 40 years of Apple in Australia, saying “We’re proud to celebrate Apple’s long history in Australia, and to deepen our shared commitment to protecting the planet and creating opportunity in people’s lives.”
“We’re fortunate to have so many great partners, colleagues, and customers across this country, and we’ll continue working together to make the world a more equitable and just place for all,” he said.
Jackson spoke while visiting Sydney today of the company’s commitment to the environment.
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“At Apple, we recognize the urgent need to address the climate crisis, and we’re accelerating our global work to ensure our products have a net-zero climate footprint across their entire lifecycle,” she said.
“We are proud to play a part in Australia’s transition to a cleaner energy grid, and thrilled that Apple will soon support Australian customers’ use of their favorite products with clean energy.”
Additionally, Apple also announced a program to support tertiary students at RMIT in Melbourne and UTS in Sydney to be able to complete a four-week Swift Coding course as part of their studies – no matter what they are studying generally.
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And finally, Apple’s Racial Equity and Justice Initiative (REJI) has been expanded into Australia with the company announcing they are funding initiatives serving Indigenous communities here in Australia.
“We all have a part to play when it comes to creating a more equitable world,” said Alisha Johnson, Apple’s director of REJI.
“Extending Apple’s Racial Equity and Justice Initiative to Australia is part of a long-term commitment from Apple to help support Australia’s Indigenous community by collaborating with organizations driving meaningful change.”
Initial funding grants from Apple will support Deadly connections, ID. Know Yourself, First Australians Capital, the Art Gallery of NSW and Original Power.