ALDI supermarket has made a bombshell announcement regarding changes to its website.
The retail giant has abandoned a trial of its online shopping page, which allowed customers to purchase weekly Special Buys via the ALDI site.
ALDI says it was “not the right time” to expand the trial.
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“We have recently concluded the trial of our online Special Buys program,” a spokesperson confirmed to 7Life.
“While we have gained valuable insights and appreciate that some customers enjoyed the ability to buy selected Special Buys online, it is not the right time to expand this trial.
“Supply chain pressures and inflation means that our top focus to deliver the best priced groceries to Australians. We believe that this focus, while it might come at the cost of other projects, delivers the best value to our customers,” the spokesperson added.
“We have been clear that delivering quality groceries at the best prices is our ongoing goal, especially when we are seeing Australians feel the pressure of inflation.
“Our unique business model is built on efficiency, and while we don’t want to see customers disappointed we believe this is the best decision to continue maintaining our price gap of over 15 per cent compared to our competitors.
“While we will not rule out bringing online Special Buys back, there are no immediate plans for online Special Buys or groceries. Customers can still enjoy our Special Buys offering in store on Wednesdays and Saturdays.”
ALDI had first announced the trial in May 2021, allowing customers in Greater Metro Queensland, New South Wales and Victoria to purchase an exclusive range of Special Buys products online.
Social media reacts to ALDI website change
Confirmation of the trial’s halt came after shoppers took to social media after noticing that ALDI had “quietly” removed the section from its website.
“So did ALDI just quietly remove their online range instead of the promised expansion of eventually offering all their products online?” one shopper asked on the ALDI Fans Australia page.
“I can’t see any mention of online products anymore anywhere on their app or website ever since they had their online clearance last week.”
She added: “I can’t see any mention of online anywhere on the app. They’ve completely removed the link to it as far as I can tell.
“And they used to offer all the larger items like the table saw for delivery, but not any longer. I really feel like they’re removing the option altogether.”
ALDI is offering a Special Buys Online Clearance via the website while stocks last.
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