Saints Row partners with Moon Dog for limited edition pale ale

… and a launch party in Melbourne!

Plaion has partnered with Moon Dog Craft Brewery for a Saint’s Row-themed limited edition pale ale called “Keep it Strange, Santo”. Moreover, the two will host a Saint’s Row launch party at Moon Dog’s Preston, Melbourne-based facility later this month.

“Named in honor of the slogan of Santo Ileso, a vibrant, fictional city in the heart of the American Southwest, ‘Keep it Strange, Santo’ is a collector’s delight and a taste sensation for craft beer lovers, loaded with punchy hops,” Plaion said of the bevvy.

Said title’s launch party is planned for Thursday, 18 August and promises to be a “Saint’s Row-themed extravaganza, offering hands-on with Boss Factory, Saints Row‘s best and boldest customization suite,” alongside further “surprise and delight moments and [with] prizes up for grabs.”

A Facebook event page for the launch party is now open, though it’s unclear how many public tickets are available alongside the event’s further promise of “gaming industry VIPs, media, celebrity guests and well-known streaming personalities” in attendance.

If you can’t make it to the event, you can try out Saint’s Row‘s Boss Factory from the comfort of your own home; we also played around with it here. As for beer fans, “Keep It Strange, Santo” will soon be available for purchase online for $9.00 AUD… presumably for a can.

“Leaning into the world of Saint’s Row and the outlandish in-game characters, it was easy for our team to find inspiration and create an epic launch event with a bespoke beer to match,” said Miro Bellini of Moon Dog.

I can’t speak for this new concoction, but Moon Dog sponsors my beer league and they’re good people with an easy drinking lager.

Saint’s Row heads to Windows PC, Xbox One, Xbox Series S, Xbox Series X, PS4 and PS5 from 23 August 2022. We previewed the title here.