CHEP has launched a new campaign and brand platform for La Trobe University in its first work for the institution since being appointed as its creative agency earlier this year.
The new platform, ‘The Impact is Real’ demonstrates the effects that La Trobe students, academics and partners are having on people’s lives, showing the university’s strength in health, science and technology.
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The campaign is spearheaded by a brand film featuring current La Trobe University students, including The Australian Ballet’s principal artists, Benedicte Bemet, who studies a bachelor of psychological science.
The spot will roll out on TV, with integrated activations across radio, OOH, cinema and digital channels.
La Trobe University chief marketing officer, Natalie Ellisdon, said: “La Trobe is focused on delivering real impact in our communities today, not just tomorrow. We do this by our close collaborations with industry, conducting relevant research and focusing on building the skills of our students so that they have tangible experience that is directly and immediately applicable in the work that they do. Our focus and growth in the areas of health, science and technology and the growing needs of society in these areas means this impact will only continue to expand well into the future”
La Trobe University director of brand & creative, Darcy Muller, added: “We wanted to position La Trobe as a University that has a clear focus and is differentiated from its peers. Most universities talk about intangible ideas of changing the world, but we want to show how La Trobe people actually affect lives right now”.
CHEP general manager, Thomas Penn, commented: “We’re thrilled to be partnering with an ambitious brand that’s truly preparing Australians to make a positive impact in the new economy. La Trobe University’s impact on its students is apparent in all that they achieve, and we look forward to continuing to tell that story under this new brand platform.”